2B青年 发表于 2016-8-31 11:27:00

<p class="p" align="center" style="margin: 0pt; text-indent: 21pt; padding: 0pt; text-align: center; line-height: 18.9pt;"><br/></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><b><span style="font-family: 宋体; color: rgb(51, 51, 51); letter-spacing: 0pt; font-size: 10.5pt;"> </span></b></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">6月25日国家互联网信息办公室发布《互联网信息搜索服务管理规定》(下文简称《规定》),《规定》对互联网信息搜索服务提供主体的行为、义务和责任分别作了规定,要求相关服务主体提供客观、公正、权威的搜索结果;明确付费搜索信息页面的比例上限;不得通过提供含有虚假信息的搜索结果等手段,牟取不正当利益等。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><b><span class="16" style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><font face="宋体">百度率先严控金融领域</font>“资质关”</span></b><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><font face="宋体">国内搜索巨头百度为了保证客户的推广内容符合国家的相关政策、法律、法规,对其所涉</font>“金融行业”资质标准执行策略进行了更新。对内经过近两个月涉及金融领域的肃清,目前已全面规范了金融类商业广告的使用原则及范围。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><font face="宋体">此次百度规范的金融领域包括众筹平台、场内配资、金融征信、公积金代办类、</font>P2P、贵金属交易平台类、股票类、基金类、期货类、证券投资类、外汇类、银行类、担保类在内等超过12种细分品类。具体动作为所有上述品类需提供银行对公账户验证、ICP备案及一致性等10余种资质验证。近期又宣布全面禁止直播间、二元期权等内容。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">此次百度搜索引擎率先开始了一场自我调整和变革,标志着在政府加强对金融领域搜索的监管力度的同时,金融领域企业唯有不断合规宣传,树立正确的企业价值观,才能适应互联网不断发展的潮流。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><b><span class="16" style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">发展过快致客诉案件频发</span></b><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><font face="宋体">我国市场经济已经迈出了</font>10余个年头了,市场经济体制已初步建立,持续发展的势头也锐不可挡,金融要素市场在国家政策东风的吹拂下,如雨后春笋般一度兴起,当前大宗现货商品交易市场出现了诸多涉及金额和负面影响等恶性事件,致使广大投资者对整个行业失信,职能部门也不断加大金融领域的整顿力度,但收效甚缓。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">当前,伴随</span><a href="http://www.zgqw.com/"><u><span class="15" style="font-family: 宋体; color: rgb(0, 0, 255); letter-spacing: 0pt; font-size: 10.5pt;">邮币卡</span></u></a><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">市场行业上市的品种大幅增加,客户数量激增,交易量不断攀升的同时,市场与客户的纠纷也不断增加,公安机关立案现象和法院受案诉讼现象持续不断,这些风险的存在,都值得我们深思和反省,导致不良事件发生具体的原因如下:</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">1、行业的投机、逐利思想意识太过,没有坚守交易市场的原则和底线。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">2、恶意推广,没有秩序,鱼龙混杂,李逵李鬼傻傻分不清,制造假象,博取投资者的信赖。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">3、从业机构与人员违规现象严重,连哄带骗,虚构事实,隐瞒真相,欺诈投资者。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><b><span class="16" style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">互联网金融发展合规宣传成必要</span></b><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">在今年两会上,政府工作报告对未来互联网金融的发展指明了新的方向:规范发展互联网金融,大力发展普惠金融和绿色金融,扎紧制度笼子,整顿规范金融秩序,严厉打击金融诈骗,非法集资和证券期货领域的违法犯罪活动。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">1、不能夸大交易的收益,不能仅宣传收益而不提及风险。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">2、会员单位不应私自使用交易所的LOGO或其他可能使公众产生混淆、误解的有关标识、图案、文字等。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">3、会员不应以任何诱导手段(包括但不限于宣称知悉内幕消息、自诩为投资高手或承诺保本收益、利益共享、风险共担等方式),引导投资者进行交易或代客理财。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;">4、会员单位的市场宣传,营销话术,风险提示等等方面交易所应该做好风险管控,建立合法合规,有章可循的管理体系。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"> </span></p><p class="p" style="margin: 0pt; text-indent: 21pt; padding: 0pt; line-height: 18.9pt;"><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><font face="宋体">未来现货市场行业应建立稳定的可行的公开、公正、公平的交易规则和模式,要让市场的参与者尤其是投资客户清清楚楚,明明白白</font>!交易所一定要站在一个公正的立场,保障交易秩序和参与者的利益。要将“合规、合法”运营的理念根植于心,全体人员要增强工作自觉性和主动性,着力化解案件风险隐患,形成权责明晰、层层负责的合规宣传及投诉处理监督、考核机制,确保合规宣传机制顺畅运行、执行到位。</span><span style="font-family: 宋体; letter-spacing: 0pt; font-size: 10.5pt;"><op></op></span></p><p class="MsoNormal"><span style="font-family: Calibri; font-size: 10.5pt;"> </span></p><p class="MsoNormal"><span style="font-family: Calibri; font-size: 10.5pt;"> </span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: 10.5pt;">中国钱网</span><span style="font-family: 宋体; font-size: 10.5pt;"><op></op></span></p><p class="MsoNormal"><span style="font-family: 宋体; font-size: 10.5pt;"><br/></span></p>
页: [1]
查看完整版本: 从百度严控“金融”行业资质浅谈合规宣传必要性